Now experience our Method of Design Thinking and Platform Design. Let's use it to go down the "Understand" path. As you read through, you will begin to see how we can design a platform specific to your business needs!
Design 1
Consideration through Performance
As demonstrated on the previous page, most businesses operate by following the "Believe" path. But if a business wanted to change to the "Understand" path AND still operate using Consideration through Performance, here are some things to consider:
Do your employees understand your business and it's product or services?
Do your employees understand their job and how it fits into the bigger picture of your business?
Are there Methods in place to help your employees rise to this level of knowledge and understanding?
Does your customer understand the benefits of purchasing your product or service?
Does your customer understand that you guarantee your product or service against defects or poor performance?
Are there Methods in place to enable your customers to learn more about your business, just like our website is doing for you right now?
If you answered "No" to any of these questions, help your employees and customers "understand" by using one of our
additional Methods below.
Design 2
Consideration through Breathing
This platform design is one of the earliest forms of using Business Development / Design Thinking to gain a "Business Asset" or "Consideration" without the need for a significant investment. It was developed in the mid 1970's by a well known logistics company. By using the Consideration through Breathing platform design, this business was able to literally start from scratch and then dominate its market almost overnight.
This was accomplished by designing a platform that used under-utilized assets from other 3rd party platforms. Understand that when a person breaths in, they only utilize 21% of the air. The remaining 79% is not relavent to the body. The same is true for this stratagy....only a smalll percentage of the 3rd partys total assets are utilized, thus providing huge cost savings.
The second step is to retun those assets to their home platforms. Just as when a person breaths in, that same air will quickly turn toxic. So the person breaths out. The same is true for this stratagy. The assets need to be retuned to their home platform or else the environment will turn toxic from rising costs.
The final step is to merely repeate the two previous steps in a never ending process.
Design 3
Consideration through Consideration
This type of platform design means that your business is now receiving Sales and Profits from a definitive asset, not from Sales and Marketing Performance. Now instead of having to compete for customer deman, your business only needs to follow-through.
Examples of Definitive Consideration: An exclusive contract. A Brand. A Patented Technology. These are forms of a definitive asset. Regardless of how many Sales and Marketing "Performance" tools your competitors may have, you still have the advantage with this definitive asset.
Design 4
Consideration through Position
This is the type of platform where Business Development / Design Thinking and actual platform design comes into view
This platform design is not new. It was created several decades ago, and is virtually invisible to the general public.
What's interesting about this platform is that the concept of Consideration through Position is not about the position of the platform in the market. But the ability to "position the market" ON the platform itself. Hence, there in no need for sales performance because the market, the customers, and the profit are all "built into" the platform by design. This is done by converting consumer demand into an asset that is controlled by your business.
Design 5
Consideration through Center of Gravity
In early 2018, one of the famous tech giants had its Design Thinking division find a way to improve on the Consideration through Position platform design. After six months, a way to improve this design was found. However, after doing a thorough cost analysis, it was found that in the short term, purchasing of all the necessary assets for the Center of Gravity was to expensive. After which, they were once again tasked with finding an improved platform design.
Design 6
Consideration through Gluing
In late 2019, this same big tech company was successful in improving the Consideration through Center of Gravity platform design. They discovered that it was possible to create an improved platform by "Gluing" the assets rather than purchasing them. So the Consideration through Gluing platform is the result of a platform design that requires no sales or marketing performance or profit concerns. Why? Because it is all "built into" the platform. In addition, this platform can also increase customer volume and profit by gluing additional assets without additional cost or investment.
Again, all this was accomplished by means of a Design Thinking Method. So it was a Method that enabled this tech giant to
"Understand" these platform designs, find and combine new assets, and "Glue" them together into one new platform. Giving us the sixth and final platform:
Consideration through Gluing
Design 1
Consideration through Performance
As demonstrated on the previous page, most businesses operate by following the "Believe" path. But if a business wanted to change to the "Understand" path AND still operate using Consideration through Performance, here are some things to consider:
Do your employees understand your business and it's product or services?
Do your employees understand their job and how it fits into the bigger picture of your business?
Are there Methods in place to help your employees rise to this level of knowledge and understanding?
Does your customer understand the benefits of purchasing your product or service?
Does your customer understand that you guarantee your product or service against defects or poor performance?
Are there Methods in place to enable your customers to learn more about your business, just like our website is doing for you right now?
If you answered "No" to any of these questions, help your employees and customers "understand" by using one of our
additional Methods below.
Design 2
Consideration through Breathing
This platform design is one of the earliest forms of using Business Development / Design Thinking to gain a "Business Asset" or "Consideration" without the need for a significant investment. It was developed in the mid 1970's by a well known logistics company. By using the Consideration through Breathing platform design, this business was able to literally start from scratch and then dominate its market almost overnight.
This was accomplished by designing a platform that used under-utilized assets from other 3rd party platforms. Understand that when a person breaths in, they only utilize 21% of the air. The remaining 79% is not relavent to the body. The same is true for this stratagy....only a smalll percentage of the 3rd partys total assets are utilized, thus providing huge cost savings.
The second step is to retun those assets to their home platforms. Just as when a person breaths in, that same air will quickly turn toxic. So the person breaths out. The same is true for this stratagy. The assets need to be retuned to their home platform or else the environment will turn toxic from rising costs.
The final step is to merely repeate the two previous steps in a never ending process.
Design 3
Consideration through Consideration
This type of platform design means that your business is now receiving Sales and Profits from a definitive asset, not from Sales and Marketing Performance. Now instead of having to compete for customer deman, your business only needs to follow-through.
Examples of Definitive Consideration: An exclusive contract. A Brand. A Patented Technology. These are forms of a definitive asset. Regardless of how many Sales and Marketing "Performance" tools your competitors may have, you still have the advantage with this definitive asset.
Design 4
Consideration through Position
This is the type of platform where Business Development / Design Thinking and actual platform design comes into view
This platform design is not new. It was created several decades ago, and is virtually invisible to the general public.
What's interesting about this platform is that the concept of Consideration through Position is not about the position of the platform in the market. But the ability to "position the market" ON the platform itself. Hence, there in no need for sales performance because the market, the customers, and the profit are all "built into" the platform by design. This is done by converting consumer demand into an asset that is controlled by your business.
Design 5
Consideration through Center of Gravity
In early 2018, one of the famous tech giants had its Design Thinking division find a way to improve on the Consideration through Position platform design. After six months, a way to improve this design was found. However, after doing a thorough cost analysis, it was found that in the short term, purchasing of all the necessary assets for the Center of Gravity was to expensive. After which, they were once again tasked with finding an improved platform design.
Design 6
Consideration through Gluing
In late 2019, this same big tech company was successful in improving the Consideration through Center of Gravity platform design. They discovered that it was possible to create an improved platform by "Gluing" the assets rather than purchasing them. So the Consideration through Gluing platform is the result of a platform design that requires no sales or marketing performance or profit concerns. Why? Because it is all "built into" the platform. In addition, this platform can also increase customer volume and profit by gluing additional assets without additional cost or investment.
Again, all this was accomplished by means of a Design Thinking Method. So it was a Method that enabled this tech giant to
"Understand" these platform designs, find and combine new assets, and "Glue" them together into one new platform. Giving us the sixth and final platform:
Consideration through Gluing